The ASEAN economy, one of the fastest growing in the world, is expected to reach $3 trillion by 2020. Accenture Strategy forecasts that over the next five years, 60 million people will become part of the region’s consuming class, with the means to purchase goods beyond subsistence for the first time! Robust consumption fuelled by a rapidly growing consumer class, rising incomes and urbanization will generate $770 billion in new consumer spending in the ASEAN region over the next few years, acco...